The TUDOR brand was first launched in 1926 by Rolex founder, Hans Wilsdorf, as a watch with all the style, character and robust high quality of its older sibling Rolex, but at a more accessible price point.
Their commitment to produce the highest quality watches led to TUDOR timepieces being adopted for use by a number of professional organisations, including militaries and expedition teams around the world. Since 2015, TUDOR has offered in-house manufactured COSC-rated movements, powering watches made with innovative design and state-of-the art production processes.
TUDOR’s spirit of adventure, inherent within the core of the brand’s collection, is encapsulated in the Born to Dare campaign. With a track record of being worn by daring individuals, TUDOR now boasts an impressive collection of ambassadors, including David Beckham, Lady Gaga and the All Blacks rugby team, each personifying the daring nature of TUDOR watches.