Precious Materials

The Rolex Day-Date

Created in 1956, the Rolex Day-Date quickly became a watchmaking icon.

Showcasing never- seen before features, this innovative and prestigious timepiece, made only in 950 platinum or 18 ct gold, remains the wristwatch of choice for influential wearers.

Style of the Day-Date

A Symbol of Excellence and Prestige

From its launch in 1956, the Day-Date was immediately recognized as the watch worn by influential people. The Day-Date was the first calendar wristwatch to display the day written in full, as well as the date. Faithful to its noble origins, the Day-Date is made exclusively of 18 ct gold or 950 platinum.

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Style of the Day-Date

Presidents' Watch

The exceptional presence of this prestigious Rolex watch has made it the ultimate in luxury watches.

The Rolex Day-Date has been worn by presidents, leaders and visionaries worldwide. It is highly distinctive, thanks to its emblematic President bracelet, with its semi-circular three-piece links, which makes it one of the many Rolex watches for men that is immediately recognisable on the wrist. The Rolex Day-Date is only available in as a 950 platinum Rolex or as an 18 ct gold Rolex, a symbol of its high status. The noble design of these Rolex men’s watches – the evocative name, together with the eminent figures who have worn it - means the Rolex Day-Date is known as “the presidents’ watch.”

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Features of the Day-Date

Influential Design

At its launch, the Rolex Day-Date was a design world-first: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week in full in a window on the dial – an exceptional technical feat at the time.

The historical significance of these Rolex watches marks it out in design history, making it a timeless wristwatch for the discerning wearer.

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Features of the Day-Date

Elegant Movement and Dial

The Rolex Day-Date is equipped, depending on its size, with either calibre 3155 or the new-generation calibre 3255, two self-winding mechanical movements entirely manufactured by Rolex.

Their architecture and innovative features make these Rolex watches for men singularly precise and reliable. The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from 18 ct gold to prevent tarnishing, every Rolex dial on these Swiss made watches is designed and manufactured largely by hand, to ensure perfection.

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Features of the Day-Date

Performance Guaranteed

The new Rolex Day-Date 40 is equipped with a new-generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance.

This self-winding mechanical movement is at the forefront of the art of making Swiss watches. A consummate demonstration of Rolex technology, with 14 patents, this movement offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetism, ease of use and reliability. Still at the forefront of Rolex watchmaking expertise today, of all the Rolex watches for men, this Rolex watch was the first to be equipped with the new-generation calibre that sets a new standard for chronometric performance.