Since 1860, TAG Heuer has embodied avant-garde, precision and bold style, that have marked the world history of the watch industry
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Innovation as a profession of faith since 1860: from the first luxury Connected Watch in 2015 through improving the oscillating pinion in 1887. TAG Heuer has continued pushing the limits of watchmaking technology with innovations and savoir-faire
The ultimate tool watch, forged for the deep and just as suitable on dry land, the TAG Heuer Aquaracer continues to push the boundaries of luxury timekeeping.
DiscoverThe iconic sports watch designed for professional drivers and sports-car enthusiasts, the TAG Heuer Carrera is the standard-bearer of the brand’s sporting spirit.
DiscoverConnectivity and design excellence: all of TAG Heuer’s watchmaking expertise forms a combination of exceptional technologies. The TAG Heuer Connected is tailored to your specifications.
DiscoverTAG Heuer’s commitment to Formula 1 runs deep, with this youthful, sporty and super-tough collection carrying the torch to a new generation.
DiscoverThe TAG Heuer Link’s signature values – motion, purity, curve, precision and an almost liquid-metal dynamism in its streamlined form and silhouette – are evident in this thoroughly modern collection.
DiscoverLaunched in 1969, the TAG Heuer Monaco changed forever the face of luxury Swiss watchmaking, presenting a design classic beloved by connoisseurs and collectors.
DiscoverA bold, fast-paced brand like TAG Heuer is coupled perfectly with a dynamic city like Liverpool, where the team at DMR’s dedicated TAG Heuer Boutique proudly introduce our friends to this iconic brand. At the heart of Liverpool ONE, our helpful experts are on hand to tell the story of this remarkable watchmaker.