Rolex

Datejust 31

Oyster, 31 mm, Everose gold

£24,900

Models availability
Reference

m278275-0032

Model Case

Oyster, 31 mm, Everose gold

Bezel

Fluted

Water-Resistance

Waterproof to 100 metres / 330 feet

Movement

Perpetual, mechanical, self-winding

Calibre

2236, Manufacture Rolex

Power Reserve

Approximately 55 hours

Bracelet

Oyster, flat three-piece links

Dial

Dark Dial, Gem-Set Dial

Certification

Superlative Chronometer (COSC + Rolex certification after casing)

Datejust 31
Dark Rhodium Dial

Dark Rhodium Dial

The sunray finish on Rolex dials is a predominant method in watchmaking of achieving pure metallic colour dials such as shades of silver grey, rhodium or ruthenium.

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, always in gold.
18 ct Everose gold

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.
MODEL AVAILABILITY

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

DMR is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

The classic Rolex Datejust is the archetype of the modern watch, thanks to aesthetics and functions that transcend changes in fashion. Aesthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognized and recognizable of watches.

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