Rolex
Lady-Datejust
Oyster, 28 mm, Oystersteel and white gold
M279174-0020

£7,000 All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.

Models availability
Lady-Datejust
Lady-Datejust
Reference

M279174-0020

Model Case

Oyster, 28 mm, Oystersteel and white gold

Bezel

Fluted

Water-Resistance

Waterproof to 100 metres / 330 feet

Movement

Perpetual, mechanical, self-winding

Calibre

2236, Manufacture Rolex

Power Reserve

Approximately 55 hours

Bracelet

Oyster, three-piece solid links

Dial

Light Dial

Certification

Superlative Chronometer (COSC + Rolex certification after casing)

Lady-Datejust
Rolex Lady-Datejust in Oystersteel and White Gold | m279174-0020 | David M Robinson

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Lady-Datejust.
Rolex Lady-Datejust in Oystersteel and White Gold | m279174-0020 | David M Robinson

White dial

Lacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate. A colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.
White Rolesor

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
MODEL AVAILABILITY

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

DMR is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

“A classic timepiece, designed for a lady.” This is how some may describe our Oyster Perpetual LadyDatejust. Maybe they’re right. Since the early 20th century, Rolex has designed and crafted watches suited for the wrists of every woman, with the same standard of excellence as all the models that have built its legend. So, if “classic” means always pursuing a higher standard, if it means perpetuating tradition while combining elegance with precision, grace with resistance, beauty with performance… then the Lady-Datejust is, indeed, a classic timepiece designed for a lady.

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