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IWC Schaffhausen Watches

By combining precision engineering and exclusive design, the Swiss marque has firmly established its international reputation.

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WELCOME TO DAVID M ROBINSON

Authorised IWC RETAILER

Over 150 years ago, American watchmaker Florentine Ariosto Jones crossed the Atlantic to Switzerland. His plan was combine modern watchmaking innovations with precision Swiss engineering. The result was IWC Schaffhausen.

By combining precision engineering and exclusive design, the Swiss marque has firmly established its international reputation. The IWC product families resonate with a variety of temperaments and interests. Each family represents a different theme, from the bold pioneering spirit of the Big Pilot’s Watches, to the precision elegance of the Portofino.

Collection Highlights

PORTUGIESER

A true IWC icon, 2020 saw a reinvigoration of the elegant Portugieser collection. A simple design which originated in the 1930s, remains an unrivalled style icon today and the perfect timepiece for the modern gentleman.

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PILOT’S WATCHES

The very first IWC Pilot’s Watches of the 1930s and 1940s set technical benchmarks for the horological world. Their dial designs determined the instrument look that has remained characteristic to this day and that continues to draw watch collectors towards this iconic collection.

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SHOWROOMS

MANCHESTER

DMR Manchester is a destination for luxury watch aficionados from right across the North West of England and has been our home since 1979. Having undergone an expansion and extensive refurbishment to celebrate DMR’s 50th anniversary in 2019, the showroom is now equipped with a dedicated IWC space, where our helpful experts continue to assist their friends sourcing pieces from the brand’s elegant collections.

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LONDON

At the heart of the capital’s global financial hub beneath the UK headquarters of JP Morgan, DMR Canary Wharf is
a vibrant showroom bringing the warm, friendly Northern welcome for which DMR is known, to this icon area of London. With a wealth of experience across the world of watches and jewellery, our highly trained Sales Ambassadors eagerly await the opportunity to introduce you to the full IWC collection.

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LIVERPOOL

The city where the DMR story began, Liverpool is known around the world as a kind and welcoming place, all attributes that can also be attributed to the DMR Liverpool team. Managed by Alisha Duffy, the team at our Liverpool showroom share over 200 years-worth of combined experience in the industry, making them the perfect guides through your IWC journey.

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All Collections

NEW MODELS <br />
FOR 2020

NEW MODELS
FOR 2020

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MEET OUR EXPERTS

JONATHAN TYERS

DMR LONDON

JONATHAN TYERS

“IWC’s heritage of creating innovative timepieces that many thought impossible at the time of their founding, continues to fascinate my clients today. It is this innovation and expertise that ensures their place amongst the finest watch manufacturers in the world.”

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CRAIG JONES

DMR MANCHESTER

CRAIG JONES

“2020 has seen some new additions to the IWC Portugieser, released virtually this year. The new releases saw this classic IWC collection evolve into a thoroughly modern icon which has already proven very popular with our friends.”

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IWC PORTUGIESER. THE JOURNEY IS YOUR DESTINATION.

Dreams and journeys form part of the IWC DNA. Over 150 years ago, Florentine Ariosto Jones navigated across the ocean to follow his dream of establishing a watch manufacturer to produce quality timepieces for the American market. He created IWC Schaffhausen.

That dream led to innovations in the industry that some thought impossible, such as producing a watch with nautical precision for the wrist. That impossibility became a reality with the Portugieser 325. This year, IWC honours the legacy of that achievement with the new 2020 Portugieser collection.

For more information, please visit IWC.COM

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