This weekend sees IWC Schaffhausen return to Manchester for the second year, arriving in style with their roadshow exhibition. IWC’s TOP GUN roadshow houses their exhibition in specially converted shipping containers, allowing those attending to get an inside look into the world of this iconic Swiss luxury watchmaker.
The shipping containers are packed full of cutting-edge technology, industrial styling and high-tech expertise, enabling IWC to bring their story to life through an immersive experience.
Here, members of the public can view and try on a selection of IWC timepieces, with the help of their expert team.
Not only does the roadshow offer an exclusive chance to get up close and personal with IWC timepieces, but visitors also have the chance to enjoy a cup of coffee with local partner Union Coffee, who share the same sustainability ethos as IWC.
The roadshow will see IWC showcase the brand’s latest coloured ceramic watches and present the newest TOP GUN designs in its iconic Pilot’s watches collection. 2022 has seen IWC launch several new references which make use of innovative materials, in striking colours.
Alongside launching “Lake Tahoe” and “Woodland” editions in shades of white and green ceramic, IWC has added the Pilot’s Watch Chronograph 41 TOP GUN in Ceratanium and the Big Pilot’s Watch 43 TOP GUN in “Jet Black” ceramic. These timepieces will be on display during the exhibition.
Each new timepiece reflects back to the same hallmark performance and polish of IWC TOP GUN, since the Pilot’s Watch Double Chronograph TOP GUN was introduced in 2007.
IWC TOP GUN is not the first roadshow by the brand, who last year introduced UK shoppers to The Big Pilot’s Roadshow, which visited our home cities of Liverpool and Manchester. Manchester now being the final destination of IWC’s 2022 TOP GUN roadshow.
Located in Exchange Square, in front of Selfridges, the roadshow will be open until Tuesday 18th October, allowing plenty of time for guests to see IWC’s technological advances first hand.
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