As partners of OMEGA for over 30 years, the new showroom celebrates the friendship between DMR and one of the finest names in the world of watchmaking. Entirely operated by DMR, this new OMEGA boutique spans 2000 sq. ft and is located just a stone’s throw away from our flagship showroom on South John Street.
In addition to being the first standalone mono-brand watch boutique operated by a retailer in Liverpool, this latest opening – the largest OMEGA franchise boutique in the UK – boasts a number of significant firsts.
Understanding the value of multi-sensory merchandising, this is the first OMEGA boutique in the UK to introduce the brand’s own personal fragrance within the space – a nod to the importance of the client experience as soon they first step through the doors.
“I am thrilled to see the doors of our OMEGA boutique open in Liverpool this week, cementing the city as the home of DMR. It has been an exciting journey along with our friends at OMEGA and we are pleased that they have chosen us as their preferred partner for this project which has created a unique luxury proposition here in the heart of Liverpool ONE.”
John Robinson, Managing Director at DMR
“Our retail partnership with DMR is a historical one of nearly 40 years. We have enjoyed a strong and successful partnership and are delighted to celebrate this next step with the opening of the first OMEGA Boutique in Liverpool. It will provide the opportunity for brand enthusiasts to experience the full OMEGA collections and will become the place of reference for OMEGA in Liverpool.”
Andrea Nunziata, Brand Director at OMEGA UK.
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