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27 September 2021

DMR joins Sale Sharks as a new shirt sponsor

By: Jamie McFadden

DMR joins Sale Sharks as a new shirt sponsor

DMR is pleased to announce that we have signed a new partnership with our friends at  Sale Sharks as kit sleeve sponsor ahead of the 2021/22 Gallagher Premiership season.

As the new season gets underway, DMR is thrilled to join the roster of partners at Salford-based Sale Sharks as a new shirt sponsor on the team’s new Macron shirt, for the 2021/22 and 2022/23 seasons.

This latest commitment underpins our commitment to the local community and to sports across the North West, sponsoring the only Premiership Rugby Union team in the North West.

“It’s a privilege for DMR to be officially teaming up with Sale Sharks for an exciting new season. We have enjoyed a long-standing relationship at all levels of the club from directors to players and we have always wanted to formalise the relationship through our sponsorship – having our name on the shirts binds us together. We cannot wait to be back amongst our friends in the AJ Bell Stadium and we wish everyone connected with club every success this year both on and off the pitch.”

John Robinson, Managing Director at DMR

“At Sale Sharks and within the world of rugby we understand that timing is everything so to have DMR on board as a partner – and on our shirts – is fantastic news for the club. We want to align ourselves with partners who share our club values and DMR’s national reputation for excellence in jewellery and watches matches up perfectly.

“DMR have been huge supporters of the club for a number of years, so it’s fantastic to have their logo on our new kit for the next two seasons. I have no doubt this is a relationship that’s going to help both brands grow right across the North West and beyond.”

Sid Sutton, CEO at Sale Sharks.

As well as placing DMR in a prominent position on the Sale Sharks shirt, we will also be featured in additional advertising around the AJ Bell Stadium and at club events.

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