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4 August 2021

OMEGA Watches: DMR to open OMEGA boutique

By: Jamie McFadden

OMEGA Watches: DMR to open OMEGA boutique
Today, DMR is pleased to announce the expansion of our presence in Liverpool ONE with the opening of a mono-brand OMEGA boutique.

Home to David M Robinson since 1969, it was just a stone’s throw away from our current flagship showroom that the brand was founded in a small jewellery workshop. In a journey that has spanned over 50 years, as our business has grown and expanded around the UK, we have always held true to our Liverpool roots.

Partners of OMEGA watches for over 30 years, this latest expansion is our first opening of a mono-brand boutique, combining OMEGA’s watchmaking heritage with our own reputation for excellent customer service.

Entirely operated by DMR, the new OMEGA boutique spanning 2000 sq. ft – our fifth showroom – will be located on South John Street, at the heart of the Liverpool ONE estate. The boutique will open to clients in Autumn/Winter 2021.

“Liverpool is our spiritual home and remains the beating heart of our retail offering. After the challenges of the last year or so, this latest announcement reaffirms our commitment to bricks and mortar retail and to the Liverpool ONE development which continues to attract visitors from across the North West to this vibrant city. We are pleased to be working closely with our good friends at OMEGA on this exciting project.”

John Robinson, Managing Director, DMR.

“Our retail partnership with DMR is a historical one of nearly 40 years. We have enjoyed a strong and successful partnership and are delighted to celebrate this next step with the opening of the first OMEGA Boutique in Liverpool. It will provide the opportunity for brand enthusiasts to experience the full OMEGA collections and will become the place of reference for OMEGA in Liverpool.”

Andrea Nunziata, Brand Director, OMEGA UK

The Liverpool ONE development opened to visitors in 2008, with DMR committing to the project in its infancy. Our showroom on South John Street remains our busiest showroom, over ten years on from its opening. The addition of an OMEGA boutique heralds the arrival of the first standalone mono-brand watch boutique operated by a retailer in Liverpool.

You can learn more about OMEGA Watches at DMR via our website, or contact your local showroom to learn more.

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