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6 March 2018

An exciting alliance: TAG Heuer and Aston Martin

By: Jamie McFadden

When it comes to authentic, high quality timepieces, TAG Heuer certainly know a thing or two. Their latest partnership aligns them with another brand for whom style and quality are just as important. Aston Martin.

Announced at Aston Martin’s stand at the International Geneva Motor Show, this new partnership sees TAG Heuer appointed as an Official Partner of Aston Martin, and for Aston Martin Racing, marking the watch brand’s big comeback to the World Endurance Championship.

This prestigious alliance brings together two exciting luxury brands, both with their own deep roots in the automotive world.

“Aston Martin has the same genetic make-up as TAG Heuer: luxury, quality, beautiful products, innovation, history, emotion and performance… This collaboration will bring forth a wealth of amazing synergies that will strengthen TAG Heuer’s position as an avant-garde luxury watch brand with a leading position in the automotive sector.”

Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watches Division.

The new partnership kicks off with a distinctive and innovative start, including a number of exciting events and collaborations. TAG Heuer will be the Official Watch Partner of the WEC Team racing the Vantage GTE at the next 24 Hours of Le Mans.

As Official Timekeeper to a number of world famous races, TAG Heuer’s journey in the world of racing is one that continues to grow! We hope you’re as excited as we are to see the partnership kick off at the 24 Hours of Le Mans on the 16th June!

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