When it came to selecting a female brand ambassador that represented the same fierce image as their own watches, TUDOR made a very bold choice. Lady Gaga.
As the brand’s first female ambassador, the daring pop icon joins the TUDOR family as the personification of the #BornToDare spirit by which the brand lives, and opens the brand up to a whole host of new fans!
A global style icon, Lady Gaga is known for putting extra effort into the selection of her outfits… on stage and off! Rejecting the status quo and standing out from the crowd, the star has long championed many fantastic causes around the world. Acknowledging outfits as a powerful message, each accessory is carefully considered, and her latest timepiece is no exception.
In her opening shoot for the brand, Lady Gaga is seen styling TUDOR’s Black Bay timepiece. This 41mm timepiece is the epitome of the ‘tool watch’ for which TUDOR is known. Versatile, timeless and authentic, the Black Bay is a popular member of TUDOR’s extensive collections.
The brand’s recently launched #BornToDare campaign perfectly represents TUDOR’s history and what it stands for today. Daring individuals have long chosen TUDOR watches as their companions for their adventures, and Lady Gaga is the latest to add to this ever-growing list.
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