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7 June 2017

DMR’S Summer of Love

By: Jamie McFadden

It was the Swinging Sixties. With the sound of The Beatles echoing from the famous Cavern Club, just around the corner, a young David Robinson was starting to design and craft exciting pieces of diamond jewellery. Across the Atlantic, a revolution was taking place in California. The summer that became known as the ‘Summer of Love’.

Fifty years on from that special Summer in San Francisco and from the release of The Beatles’ iconic “Sgt Pepper’s Lonely Hearts Club Band” album, DMR is launching its own ‘Summer of Love’. Marking this memorable anniversary, our Visual Merchandising team has designed the latest installation for our flagship Liverpool One showroom, based on the famous “Lucy in the Sky with Diamonds” track.

 

Across our various social media platforms, DMR will be showcasing an exciting collection of visuals, created specifically for this anniversary, by our design team. Continuing with this theme, across @DMR_Jewellery on Instagram, will be a showcase of exclusive DMR designs, bringing our own Flower Power to the occasion!

60s Liverpool was our era- it’s where it all began for DMR! We had to mark the 50th anniversary of the ‘Summer of Love’ in style, and our exciting Sgt Pepper’s installation seemed like the perfect way to do it. We’ve already received so many compliments as the city marks this momentous occasion.

John Robinson, Managing Director.

Be sure to follow @DMR_Jewellery on Instagram as we give you an insight into DMR’s Flower Power, this Summer of Love. For more information about the ‘Summer of Love’ festival taking place across Liverpool, head over to www.cultureliverpool.co.uk/summer-of-love

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