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5 June 2017

Tudor’s #BornToDare: “Bend it like Beckham”

By: Jamie McFadden

If we asked for the name of one British footballer who you felt had made a significant impact around the world for both his sporting ability and his charitable work, who would you pick? It’s highly likely that you’d opt for Tudor’s latest brand ambassador.

Tudor today announces their latest brand and #BornToDare campaign ambassador, David Beckham. As one of the most successful footballers of all time, as well as a charitable ambassador and international style icon, Beckham’s life embodies the daring values that make Tudor what it is today.

Learning of Tudor’s work and values having been introduced through their sibling brand, Rolex, Beckham acknowledges the importance of a smart timepiece, for the elegant gentleman.

“Especially as an Englishman I think you really appreciate a nice suit and a nice watch. They go very well together.”

David Beckham

Having dreamed of playing football as a child, David Beckham’s story continues to inspire young people around the world. Across three major clubs, and 115 selections for England’s national team, Beckham boasts six Premier League titles, two Major League Soccer cups, one time Champion of Spain and one time UEFA champion.

His unique style of precise and spectacular play, proved a risky tactic when starting his career. But he dared to go all the way.

The latest addition to Beckham’s extensive collection of timepieces is Tudor’s Black Bay S&G, a vintage-inspired steel and gold diver’s watch, along with a Black Bay Chrono, released at Baselworld 2017.

“I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked.”

David Beckham

To learn more about Tudor’s extensive collection of timepieces and their #BornToDare campaign, contact DMR’s Manchester or London showrooms.

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