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Patek Phillipe

24 May 2017

DMR and Mercedes Benz: an exciting partnership

By: Jamie McFadden

When we think of two things that tend to appeal to clients enjoying the finer things in life, timepieces and supercars tend to feature pretty high on the list. This was the driving force behind an exciting partnership last week, which saw DMR and Mercedes Benz join forces for an exclusive IWC exhibition.

In the stunning surroundings of Mercedes Benz’ new Cheshire Oaks showroom – the largest in Europe – DMR was fortunate enough to be the first UK retailer to showcase IWC’s new collection for 2017, including the brands latest Da Vinci and recently expanded Ingenieur collections.  Alongside a selection of supercars from Mercedes Benz’ own fleets, clients were encouraged to try these incredible timepieces, with expert guidance from DMR’s North West team and IWC’s sales representatives.

As well as having the chance to try some beautiful pieces, and sit behind the wheel of some pretty special cars, clients also had the chance to win one of DMR’s exclusive prizes for the evening.

IWC Mercedes Event

Behind the wheel of Mercedes Benz’ own Formula One simulator, guests had the opportunity to win themselves a pair of signed Lewis Hamilton racing gloves. But it wasn’t just the gloves up for grabs! By simply following @DMR_watches on Instagram, and tagging DMR in an image from the evening, guests had the chance to win their own IWC timepiece!

“We’re thrilled that so many of our clients were able to join us at Mercedes Benz Cheshire Oaks for such an exciting event. To see IWC’s latest releases alongside Mercedes’ own fleet of supercars, it was the perfect pairing for a fantastic evening.”

Karl Irwin, General Manager.

With cocktails provided by Manchester-based ‘The Alchemist’ and our own shoe shining service by the ‘London Shoe Shine’ it was a great way to celebrate the recent launch of an exciting collection of timepieces.

IWC Mercedes Event

For further information about IWC’s latest collection for 2017, please contact your local DMR showroom.

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