Rolex is introducing a 904L steel version of its classic Oyster Perpetual Lady-Datejust 28, as well as a white Rolesor version with a fluted or gem-set bezel in 18 ct white gold. Available with a wide choice of dials, these new Lady-Datejust watches feature a redesigned, larger 28 mm case and a new-generation mechanical calibre 2236 movement.
Rolex’s classic feminine watch, the Lady-Datejust 28, is in the lineage of the Datejust, the emblematic model that has been a byword for style and accurate timekeeping ever since its launch in 1945. The first women’s version of this date chronometer, the Lady-Datejust, appeared in the late 1950s, bringing the heritage of timeless elegance and functionality to a smaller size perfectly suited to a lady’s wrist.
The Oyster case of the Lady-Datejust 28 is guaranteed waterproof to a depth of 100 metres (330 feet). Crafted from a solid block of 904L steel, its fluted case back is hermetically screwed down with a special tool that allows only Rolex watchmakers to access the movement. The winding crown, fitted with the Twinlock double waterproofness system, screws down securely against the case. The crystal, with a Cyclops lens at 3 o’clock for easy reading of the date, is made of virtually scratchproof sapphire. The waterproof Oyster case provides optimum protection for the Lady-Datejust 28’s high-precision movement.
The new Lady-Datejust 28 is available on an Oyster or Jubilee bracelet. Both bracelets benefit from the new concealed attachment system beneath the bezel, which ensures seamless visual continuity between the bracelet and case. The redesigned Jubilee bracelet is fitted with the new-generation concealed Crownclasp, opened with a hinged Rolex crown. The Oyster bracelet is fitted with a folding Oysterclasp as well as the ingenious Rolex – patented Easylink rapid extension system that allows the wearer to easily increase the bracelet length by approximately 5 mm, for additional comfort in any circumstance.
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