Brand new IWC Portofino automatic watch IW356505
Following the Quartz dominated market of the 70s and 80s, IWC created the Portofino watch to meet the demand for classical watches. Inspired by Portofino on the Ligurian coast, the world’s rich and famous frequented this relaxed fishing village to get a true taste of the dolce vita. Instantly recognisable by its size and classical elegance, Portofino watches go against unconventional designs in favour of a timeless aesthetic that retains its value. For more than a quarter of a century, watch enthusiasts have chosen Portofino watches as a timepiece that epitomises classically good taste.
Established in 1868, IWC was founded by an American, Florentine Ariosto, with the aim of supplying America with Swiss-made timepieces. IWC watches come under a number of watch families, each representative of a particular inspiration or value, however despite the number of models, a commitment to precision and innovation always stands. The exclusivity of IWC watches has seen them become lasting investment pieces, providing a pioneering quality that is truly timeless.