Today, IWC Shaffhausen have granted David M. Robinson the agency to sell IWC watches from their flagship store in Church Alley, Liverpool. Director of Watches for David M. Robinson, Karl Irwin said "Following the success of the brand in our London store, we saw a fantastic opportunity to expand the brand into Liverpool. We know that people within the city are looking for more choice and this is part of our plan to try and give them that. They are extremely well educated about fine timepieces and we have already had a great amount of interest in the brand."
The store will carry the full IWC range including the 'Big Pilots' watch' and the brand new Portofino range which has just been released into stores following the successful launch at The Basle Watch & Jewellery Fair.