This week David M Robinson were invited to the exclusive SIHH (Salon International de la Haute Horlogerie), held in Geneva. This is where the most distinguished and exclusive watch brands showcase and release their new collections.

IWC Schaffhausen invited around 1,000 guests and journalists from all over the world to the launch of its new Pilot’s Watch collection in Geneva. Guests enjoyed an unforgettable gala evening rounded off with a performance from the legendary Bryan Ferry..

“Our aim this evening was to create an emotional experience for our guests, based on the story of our Pilot’s Watches, a story that started in 1936 with the Special Pilot’s Watch and has been part of the IWC Schaffhausen’s DNA ever since, said IWC CEO Georges Kern.

Geneva’s exhibition complex was virtually unrecognizable as around 1,000 guests gathered aboard the replica aircraft carrier IWC12. The reason for the spectacular backdrop was the newly launched Pilot’s Watches from IWC, primarily the Top Gun and Top Gun Miramar formations, which are dedicated to the legendary elite flying school.